Search Optimised Websites From Day One
Websites that work while you focus on business

20+ years building websites that rank from the start, backed by reliable hosting and direct support.

Google Friendly Structure Enhanced Search Visibility Mobile Optimised Local Search Ready

"Every website I build has search optimisation engineered into the framework from the first line of code. I began creating websites in 1998, and teaching Google to find them since search optimisation had that name. Each project starts with keyword research because everything else is guesswork."

Rob Healey, All About Web

Services

Web Development

Custom website design and development tailored to your business needs. Many small businesses need nothing more than a professional online presence that establishes credibility. Others require full content management systems. Each build matches the actual need.

Domain registration and management handled from the start, ensuring seamless integration between hosting, DNS and website infrastructure.

Specialising in custom WordPress development with lightweight, performance-focused builds using minimal plugins and custom templates.

All websites are built with search engine optimisation fundamentals including semantic structure, schema markup, mobile optimisation and local business targeting.

Hosting and Support

Direct technical support without ticket systems or offshore call centres. I manage and monitor the hosting infrastructure personally, which means immediate resolution when issues arise.

Plans include hosting, backups, security monitoring and priority access.

Ongoing technical support and maintenance available at standard hourly rates. Email and phone support for updates, security patches, content changes and troubleshooting when you need assistance.

Selected Work

Bayview Plumbers website screenshot

Bayview Plumbers

Trades website with service information, brand presentation and contact integration for Cairns plumbing business.

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Betta Cars website screenshot

Betta Cars

Used car dealership website with inventory showcase, strong visual presentation and mobile responsive design. Clean layout focusing on vehicle imagery and easy customer contact.

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Morgans Painters website screenshot

Morgans Painters

Trade website featuring extensive photo gallery showcasing completed projects and before/after transformations. Testimonials section and service information with strong visual proof of quality workmanship.

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Spicez website screenshot

Spicez

E-commerce website with full shopping cart functionality, product catalogue and secure payment integration. Product focused design with clear navigation and mobile optimised checkout process.

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Tropical Blast website screenshot

Tropical Blast

Single page website optimised for local Cairns search. Built with search engine friendly structure, targeted keywords and mobile optimisation. Fast loading and designed to rank.

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Vanishing Age website screenshot

Vanishing Age

Website for historical fantasy trilogy featuring book promotion, character profiles and reader testimonials. Clean design with strong visual hierarchy and mobile optimisation.

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Client Feedback

Rob Healey web design have been an absolute pleasure to deal with. Rob has delivered a top quality site which we are extremely impressed with. He spoke a language that I could understand throughout the project and answered questions before I had thought of them. Rob quickly grasped the concept I was after and came up with some excellent ideas. I have had fantastic feedback from clients on our website layout. Rob is always professional and responsive to any changes we need and I always refer him to anyone who needs web design services.

Tracy Benson
Bensons Business Training

I would like to say a big thank you to Rob Healey, who spoke to me about our website ranking and how we could increase our exposure and thus our direct bookings. Rob did a significant amount of work to the site which made an almost immediate difference to the volume of bookings coming through. Because we don't pay any agent commission on bookings from our website this is a great saving and we are very grateful for his input and technical assistance.

Jan Penerata
Inn Cairns

We have been working with Rob for over seven years, and found him to be extremely knowledgeable, very friendly and able to help us with all our website enquiries. When you have a website problem that needs immediate attention, the majority of computer technicians give you an excuse as to why it cannot be sorted in the necessary time frame. This has never been the case when dealing with Rob Healey. Our online business has grown from strength to strength, primarily due to the hard work and dedication we have received from Rob.

R B Morgan
Aussiebrewer.com.au

SEO Framework Explained

These technical foundations are built into every website from the start, ensuring search engines can properly interpret, index and rank your content.

Google Friendly Structure

Websites are built using proper HTML5 semantic elements that search engines can easily interpret. Headers, articles, navigation and content sections are marked up correctly from the start, not retrofitted later. This creates a clear content hierarchy that search engines understand and can index accurately. Semantic structure also improves accessibility for screen readers and assistive technologies.

Enhanced Search Visibility

Structured data markup is integrated into the website code to provide search engines with explicit information about your business, services, location and content. This includes local business schema with opening hours, contact details and service areas, plus organisation schema for brand recognition. Schema markup helps your business appear in rich search results, knowledge panels and local map listings, giving you greater visibility in search results.

Mobile Optimised Design

Every website is designed and built with mobile devices as the primary consideration. With mobile searches now exceeding desktop searches, Google uses mobile-first indexing, meaning the mobile version of your site determines your search rankings. Mobile first development ensures fast loading times, touch-friendly navigation and readable content on all screen sizes. This approach delivers better user experience and stronger search engine performance across all devices.

Local Search Ready

For businesses serving specific geographic areas, local SEO elements are integrated throughout the website. This includes location-specific keywords in strategic positions, properly formatted contact information with local address and phone details, and geographic schema markup. The website structure supports local search visibility, helping your business appear in "near me" searches and Google Maps results for your service area. This targeted approach connects you with customers actively searching for your services in your location.

Working Together

Every project follows a strategic approach that ensures your website is built to perform from day one.

Keyword Research & Strategy

Before any design or code, we identify the search terms your customers actually use. This research shapes every aspect of the site structure and content.

Custom WordPress Development

Lightweight, custom-built WordPress sites using minimal plugins and optimised code. No bloated themes or page builders that slow your site down.

SEO Integration

Semantic structure, schema markup and local targeting are engineered into the framework, not added later as an afterthought.

Select Projects

I work with a limited number of clients at a time, so that each project has my complete focus. Projects are scoped individually based on your specific requirements and business goals. Pricing reflects actual complexity, not templated packages.

Contact

Available for select projects and technical consulting.

Email rob@allaboutweb.com.au
Phone 07 4054 4222
Location Cairns, Queensland, Australia